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Product developer reviewing a hoodie specification on a tablet, surrounded by sketches and fabric swatches

Make what’s next.

We help brands and retailers build better products — from strategy and development to the right manufacturer.

Who we are

Making things happen.

WAEVE is an Amsterdam-based company for brands and retailers that want better products. We bring 15 years of experience in building brands, developing products and transforming supply chains — with sustainability and traceability built in from day one.

Rolls of fabric in neutral colors on a table in a product studio

We handle your journey

From first idea to final delivery.

  1. 01

    Direction

    Where you are, where you want to go, and what it takes.

  2. 02

    Development

    Design, materials, construction and sampling.

  3. 03

    Manufacturing

    The right maker, the right price, the right quality.

  4. 04

    Delivery

    On time, compliant and ready for market.

Three phone screens of a Digital Product Passport by AWARE™ for an XD Design backpack: the product with its sustainable material score, the production journey from yarn to factory, and verified factory details

Digital Product Passport

Know what’s behind every product.

Where it was made, what it’s made of and what its impact is — verified, and powered by AWARE™. Ready for upcoming EU requirements, and a story your customers can trust.

  • Traceability
  • Impact report
  • Verified product data

Better for both sides

Better business, built on better relationships.

For brands

  • 01Better products
  • 02Competitive prices
  • 03Faster execution
  • 04Less work for your team

For manufacturers

  • 01Better-fit opportunities
  • 02Faster decisions
  • 03More innovation
  • 04Long-term relationships
Black-and-white portrait of Koen Warmerdam, founder of WAEVE, in a garden

Founder

You know your business. We bring another perspective.

WAEVE was founded by Koen Warmerdam. He built a brand, a traceability infrastructure and a global network of verified manufacturers — and now puts that experience to work for you.

Koen on LinkedIn
Person wearing a bright blue sweatshirt against a concrete wall

What are you making next?

  • A new brand?
  • A better product?
  • A network of makers?
Let’s talk